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Comcast Spectacor and Insomnia Cookies Announce Partnership Renewal for Xfinity Mobile Arena Bakeries

An open box of Insomnia Cookies

The Philly-based innovative, late-night bakery will continue to serve Xfinity Mobile Arena guests with delicious offerings

PHILADELPHIA, PA – September 9, 2025 – Today, Comcast Spectacor, a leading sports and entertainment company, and Insomnia Cookies, the beloved late-night bakery brand disrupting the indulgence category for over two decades, announced the multiyear partnership renewal for Xfinity Mobile Arena. The partnership continues to broaden Insomnia’s base and reach, while allowing Xfinity Mobile Arena guests to experience the same warm, delicious offerings at two locations within the arena.

“Xfinity Mobile Arena is Philadelphia’s premier sports and entertainment venue and our extended partnership with Insomnia Cookies offers guests increased access to a local, innovative brand with delicious offerings for any event,” said Todd Glickman, Chief Revenue and Business Officer, Comcast Spectacor. “Our priority is to enhance guest experience through premier food and beverage offerings, and we’re thrilled to continue to do this through a partnership with a unique, Philadelphia-based brand.”

“As an Official Cookie Partner of the Philadelphia Flyers, our arena strategy is further validation that our cookie-forward products appeal to many environments as we look at more places to satisfy that warm cookie craving,” said Seth Berkowitz, CEO and Founder, Insomnia Cookies. “We believe, and our Insomniacs have proven, that our cookies and ice cream are the perfect complement to the excitement of a live entertainment event.”

To celebrate this new partnership, Insomnia is offering Flyers fans 15% off all packs from Tuesday, September 9 at 11a.m. ET to Wednesday, September 17 at 3 a.m. ET at select Philadelphia area stores with the discount code GOFLYERS. This promotion is only applicable to the 6-pack, 9-pack and 12-pack and cannot be redeemed on promo packs.

The strategic collaboration marks a significant milestone in Insomnia’s growth trajectory and proves the success of its channel expansion strategy. By embedding itself deeper into live sports and entertainment events, Insomnia reaffirms its commitment to satisfying the cravings of Insomniacs wherever they are and lead the industry in indulgent innovation.

About Comcast Spectacor

Comcast Spectacor is a leading sports and entertainment company with a diverse portfolio including the National Hockey League’s Philadelphia Flyers, the National Lacrosse League’s Philadelphia Wings, the award-winning Xfinity Mobile Arena, and the worldclass esports franchise, T1 Entertainment & Sports. Headquartered in Philadelphia, Comcast Spectacor has more than 50 years of experience, with a proven track record of cultivating championship teams, managing worldclass venues, and promoting vibrant communities. Comcast Spectacor is a subsidiary of Comcast Corporation, a global media and technology company that operates Comcast Cable, NBCUniversal, and Sky.

About Insomnia Cookies

Insomnia Cookies is a category-disrupting late-night bakery brand. Founded in 2003 by then-student Seth Berkowitz at the University of Pennsylvania, the company began near college campuses and has since grown to nearly 350 locations across the U.S., Canada, and the U.K. Known for its cult-like following and omni-channel model, Insomnia is engineered to deliver warm, delicious cookies anytime, anywhere—and plans to open 1,800 locations globally over the next decade. Insomnia Cookies and its ice cream offerings are available in-store, for local delivery, and via nationwide shipping. For menu updates, delivery options, and more, visit www.InsomniaCookies.com and follow along on Instagram, Facebook, X, and TikTok.

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Comcast Officially Unveils Xfinity Mobile Arena With High-Power WiFi Delivering 10X Faster Speeds

Front of Xfinity Mobile Arena during announcement.

Xfinity Mobile Customers Can Auto-Connect to Lightning-Fast Speeds that Outperform Every Other Wireless Provider

Philadelphia, PA, September 2, 2025 — Today, Comcast officially introduces Xfinity Mobile Arena, the iconic home of the Philadelphia Flyers and Philadelphia 76ers, and a WiFi network upgrade so intelligent its blazing-fast speeds are 10x faster. It is the first arena on the East Coast to leverage the newly introduced high-power WiFi, engineered to support thousands of devices simultaneously with enhanced reliability and advanced security.

Fans with the latest smartphones will be able to enjoy this incredible Xfinity WiFi experience and share their favorite moments in real time. Xfinity Mobile and Comcast Business Mobile customers will also auto- connect to premium in-venue speeds that are faster than any other wireless provider. And, Xfinity Mobile Arena will continue to have strong, consistent 5G service from anywhere in the building for all fans. In the coming weeks, Xfinity WiFi will extend to surrounding parking lots, keeping fans connected from tailgate to tip-off.

“Philadelphia is built on passion. Whether it’s the adrenaline of a 76ers or Flyers game, a concert, or a moment that moves you, people can share it instantly at Xfinity Mobile Arena,” said Matt Lederer, Vice President of Brand Partnerships & Engagement at Comcast. “Xfinity Mobile Arena’s new supercharged WiFi is a living showcase of our brand and the opportunity we have to power connections that bring our community together.”

Since 1996, Xfinity Mobile Arena has hosted the most influential sports moments and entertainment acts in the region and continues to be one of the industry’s busiest venues – hosting the top touring musical and entertainment acts in the world. In 2024, following the completion of a multi-year $400 million+ privately funded transformation, the arena was named by Front Office Sports to its “Best Venues” list and ranked as a top 10 U.S. venue by Pollstar for both number of tickets sold and gross revenue.

“We are proud Xfinity Mobile Arena serves as the centerpiece for top sporting and entertainment events in Philadelphia,” said Daniel J. Hilferty, Chairman and CEO, Comcast Spectacor. “With Xfinity Mobile, we’re bringing the fastest wireless service and Comcast’s cutting-edge technology to enhance the fan experience. Comcast Spectacor’s commitment to exceptional service ensures that we will continue to offer fans and guests the best experiences in the years ahead.”

“The strength of our partnership with Comcast and Xfinity Mobile is a shared vision of leveraging technology and innovation to create lasting memories for our fans at games, concerts, and live events. The incredible investments Xfinity Mobile has committed will allow our fans to stay connected and share every shot, dunk, and celebration,” said Tad Brown, CEO of HBSE and the Philadelphia 76ers. “We can’t wait to welcome our fans back to Xfinity Mobile Arena soon as we have some fun things planned for them this season.”

At millions of Xfinity hotspots across the country or in the home, Xfinity Mobile offers its customers WiFi PowerBoost, a game-changing feature that provides speeds of up to 1 gig – no matter the plan they choose – when they are connected over WiFi anywhere on the Xfinity WiFi network. With 90 percent of mobile traffic traveling over WiFi, Xfinity Mobile is created for how customers use their mobile devices, combining the nation’s best WiFi with the most reliable 5G network. Since launching in its hometown of Philadelphia in 2017, Xfinity Mobile has grown to 8.5 million customers – making it one of the fastest growing wireless providers in the nation.

Xfinity Mobile Arena will host several special events throughout this week to celebrate its official debut, including:

  • A grand reveal today at 11 AM (ET) officiated by Gritty and Franklin.
  • Week-long Xfinity Mobile activations in and outside the arena, including an immersive social media photo opportunity.
  • Live broadcast of WMMR’s Preston and Steve from the rooftop of Xfinity Mobile Arena on September 3.
  • A celebration to cheer on the Philadelphia Eagles with former players Nick Foles and Fletcher Cox, ahead of their season home opener on September 4

Comcast’s Xfinity Rewards program is also offering customers access to tickets and events sweepstakes, including a chance to win:

  • Tickets to see the Philadelphia Flyers during the 2025-2026 NHL season.
  • Tickets to see the Philadelphia 76ers during the 2025-2026 NBA season.
  • Club level seats for upcoming concerts.
  • A Philadelphia Flyers merchandise pack featuring various team gear.
  • Discounted registration for the Gritty 5K on October 4.

Xfinity Rewards members can visit www.Xfinity.com/rewards for a full list of giveaways.

To learn more about Xfinity Mobile, visit https://www.xfinity.com/mobile.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

About Comcast Spectacor

Comcast Spectacor is a leading sports and entertainment company with a diverse portfolio including the National Hockey League’s Philadelphia Flyers, the National Lacrosse League’s Philadelphia Wings, the award-winning Xfinity Mobile Arena, and the world class esports franchise, T1 Entertainment & Sports. Headquartered in Philadelphia, Comcast Spectacor has more than 50 years of experience, with a proven track record of cultivating championship teams, managing world-class venues, and promoting vibrant communities. Comcast Spectacor is a subsidiary of Comcast Corporation (Nasdaq: CMCSA), a global media and technology company.

About HBSE

Founded by Josh Harris and David Blitzer in 2017, Harris Blitzer Sports & Entertainment (HBSE) is an industry-leading sports and entertainment group, with a focus on building passionate, high performing teams that strengthen our communities. Anchored in sports, venues and ventures, HBSE’s diverse and global portfolio is centered around marquee assets, including the Philadelphia 76ers, the New Jersey Devils and the Prudential Center, the Washington Commanders, Joe Gibbs Racing, Crystal Palace of the English Premier League, as well as a growing presence across youth sports, the MLB, and more. As proud stewards of some of the world’s most prestigious franchises, brands and properties, we are committed to using our platform to positively impact the local communities where our teams play and perform. For additional information on HBSE, please visit HBSE.com.

Agreement Terms & Timing

The Xfinity Mobile partnership will run through the 2030-2031 season and include exterior branding, interior digital signage, inclusion in advertising, branded WiFi, hospitality and Official Partnerships with the Philadelphia Flyers and Philadelphia 76ers.

As previously announced, Comcast will own the naming rights to the arena being developed via a joint venture between HBSE and Comcast Spectacor, set to open in the 2031-2032 season. Details will be announced at a later date.